can you smell the oil burning? are your thighs
quivering? did you just commit the sin of envy
by looking at these? i hope so. this was
my brand campaign for harley-davidson.
it helped harley dominate in brand
awareness, made an emotional connection
with riders, and set them apart from
the competition.

please turn your cell phone off, get a snack and enjoy the show. cocktails always enhance the viewing experience. 

nerdy works. digital/social media advertising makes up about 70% of our workload at st.thomas. these digital ads were posted to put more butts in seats for individual programs. the "50% Off" ad worked so well it forced the university to add more classes.

cambria countertops turn ordinary kitchens into beautiful personal landscapes. their product designs are actually inspired by real places in Wales. elegance and mystique are reflected in every ad. 

there's something primal about grilling.
maybe it goes all the way back to
fred flintstone and his brontosaurus burger. 
these ads were developed to appeal to
char-broil's overwhelmingly male audience, 
using a gritty look and a sharp sense
of humor. grill sales rose 10% during
this campaign.

calling all hogs! no shave, no shower,
no shirt required for this birthday party.
these ads invited every harley owner in
the world to the 95th anniversary of the
harley-davidson motorcylcle company.
we captured images from different
harley events throughout an entire year,
to give the ads and supporting materials
an authentic feel. 

emotion catches more customers. these
ads relaunched the venerable #33 reel
many people learned to fish with. at the
same time, they appealed to deep parental
instincts to stay engaged with kids and
pass on the sport. 

beautiful ads, beautiful product. the concept here was to use mother nature to reinforce its natural qualities – pure and simple. 

if your product is exponentially better,
your ads better be too. we put yeti coolers
in extreme natural places and wrote some
wild headlines to deliver the message.
the campaign put yeti on the map for
people who never use one.

this is one of my favorite campaigns.
the concept was inspired by real customer
letters to nature valley. we used their
favorite places and best outdoor life
experiences to exemplify the natural
goodness of the product. this is
graphically powerful and engaging
storytelling. 

website:
to be able to give your donations to
a worthy cause, i designed a website
that allowed you to have a direct impact
on the effort that meant the most to you.

web cams:
we’re placing web cams in national
parks and other beautiful sites to
bring nature to your screen.
granola eaters can find them on the
nature valley website whenever they
need a fix. footage will also be turned
into :15 and :30 television spots. after all,
everyone could use a little more nature.

a toilet is a toilet is a toilet, right? not in this case. this campaign for american standard unveiled the world's very first line of "smart" toilets. graphically i made them simple, clean, and unique like the toilets themselves. 

this campaign is graphically arresting with its minimalistic style. it was created specifically to appeal and engage with busy interior designers. i got the idea from my mom, watching her flip thru magazines, dog-ear corners and rip out pages. inspiration can come from anywhere.

this campaign was a big-time client challenge. they demanded that the hartford elk be in every ad, to pay homage to their heritage. but they also wanted a progressive feel. my solution? show the elk's reflection in modern environments. use headlines that bring the wisdom of the past into the present.

this is one of my favorite storytelling
campaigns, involving print, tv, social,
out of home, and digital. the concept
was inspired by real customers sharing
their travel moments. we used their
favorite places and experiences to
exemplify what fun travel is.

desire is a powerful thing. so are reward
points. i used images from attainable exotic
destinations to create the centerpieces for
this campaign. the places themselves are
evocative and motivating. makes you want
to pack a bag. 

the web is the world. i've designed too many sites to show them here, from national city bank to nature valley, and wagner to cambria. these are my latest...the university of st. thomas and their school of business. the university site is built on a new strategy, focusing on incoming students and their parents. the opus business site appeals to graduate students wanting to improve their careers.

https://business.stthomas.edu/index.html

these videos were created for two different causes, but for the same reason...because i'm here to do more than great advertising. these organizations make our community stronger.

Built on emotional storytelling and real urgency, the Cardinal Challenge fundraising video series was executed in just 10 days—with no budget, limited assets, and all footage captured in a single half-day shoot. The campaign consisted of 12 videos designed to live across St. Mary’s Athletics’ website and social channels. Using a small set of still images and a handful of video clips, I shaped narrative, motion, and pacing into a cohesive, story-driven series that connected donors to the heart of St. Mary’s Athletics. The result: a campaign that didn’t just meet its goals—it exceeded them.

End-to-end brochure and magazine design rooted in editorial storytelling—from college viewbooks and institutional narratives to lifestyle magazines like Love Your Bathroom and member-focused H.O.G. publications.

For CUB’s seasonal summer campaign, we turned everyday grilling favorites into quick, unexpected punchlines designed specifically for outdoor. The idea was simple: pair craveable food photography with smart, slightly irreverent headlines that people could get in a matter of seconds.

OPUS COLLEGE OF BUSINESS — DIGITAL CAMPAIGN
Sometimes the idea is hiding right inside the word. For the Opus College of Business, we built a digital campaign around two letters already sitting at the heart of BUSINESS: IN.

By turning IN into the focal point, we created a simple visual and verbal device that could work across programs, audiences and career goals.

WE’RE IN BUSINESS
TO TRANSFORM HEALTH CARE.

GET IN BUSINESS
TO GAIN A MARKETING EDGE.

The idea gave every program its own message while keeping everything connected through one instantly recognizable campaign system.

Simple. Flexible. And built for digital—where you have only a few seconds to get someone IN.

UNIVERSITY OF ST. THOMAS — DIGITAL CAMPAIGNS
One program. One recruitment challenge. Three very different ideas. Recruiting graduate nursing students meant competing in a crowded category where much of the advertising looked and sounded the same. Rather than relying on a single creative formula, we developed three distinct digital campaigns for the University of St. Thomas Master of Science in Nursing program—each finding a different way to communicate the impact nurses can have on their patients, communities and the future of health care.

N[U]RSES
Put “U” at the center of nursing. The first campaign literally put the prospective student inside the word N[U]RSES.

The simple visual device allowed us to make the message personal while connecting individual ambition to a larger purpose: shatter expectations, make a difference, inspire change, advance health equity.

One idea. Multiple messages. One unmistakable visual system.

[UN]
Sometimes one little word can change everything. For the second campaign, we turned UN into a statement about the kind of nurses St. Thomas wanted to develop.

[UN]RELENTING. [UN]CONVENTIONAL. [UN]COMMON. [UN]SELFISH. [UN]WAVERING. [UN]STOPPABLE. [UN]COMPROMISING.

BE A NURSE
We put what matters most at the center of the picture. For the third campaign, hands forming a heart became both the visual device and the frame through which we showed the many ways nurses make a difference.

Become a community leader. Be a nurse.
Uphold social justice. Be a nurse.
Be a champion for health equity. Be a nurse.
Become an advocate. Be a nurse.
Transform healthcare. Be a nurse.

The campaign connected the profession with something larger than a job—showing nursing as a way to improve lives, strengthen communities and advocate for change.

UNIVERSITY OF ST. THOMAS — DIGITAL CAMPAIGNS
Big ambitions deserved a giant idea. For the University of St. Thomas Opus College of Business, we wanted to break away from the predictable world of graduate business-school advertising. So instead of simply talking about big thinking, we made it big. Literally.

Oversized people towered over the city, bringing the campaign idea to life through headlines like:

Supersize your thinking.
There’s big thinking. And there’s ginormous thinking.
Small thinking isn’t in our DNA.
Big thinking. Giant impact.
Make big things happen.
Loom large.

But the idea became much bigger than an ad campaign.

We built an entire website around Giants, featuring real giants of business and bringing their stories, thinking and accomplishments into the campaign. It transformed the concept from a clever visual device into a larger conversation about ambition, leadership and what it means to make an impact in business.

And we made sure the idea was just as big in the real world.

Billboards. Train wraps. Social media. Digital advertising. And a dedicated Giants website.

Every execution reinforced the same simple thought: Opus wasn't interested in developing people who thought small.

UNIVERSITY OF ST. THOMAS — THE PURPLE APPLE
Sometimes the strongest brand ideas start with something everyone already recognizes. Then you make it your own. For the University of St. Thomas School of Education, we took one of the most familiar symbols of education—the apple—and made it unmistakably St. Thomas.

We turned it purple.

That simple idea became a visual icon for the School of Education and the foundation for a flexible campaign that could tell very different stories.

The apple could earn a medal for excellence.
Grow wings and soar to new heights.
Move online for an EdD program.
Or become a flag representing social justice.

One recognizable visual device. Endless possibilities.

What began as a campaign idea grew into something bigger: a recognizable brand asset for the School of Education that has continued to be used for roughly five years.

UNIVERSITY OF ST. THOMAS — STATE FAIR SOCIAL
How do you get a university noticed at a place where everything is fighting for attention? Have some fun with it. The Minnesota State Fair is crowded, loud, colorful and wonderfully over-the-top. Instead of trying to compete with another traditional university message, we made St. Thomas part of the experience.

We took the St. Thomas gnome on his own State Fair adventure—food, rides, games and everything in between—and turned it into social content that felt less like advertising and more like something people would actually want to follow.

And because at the State Fair everything is better on a stick, even the brand got into the act with Tommies corn dogs.

The result was a simple, playful way to put St. Thomas into the middle of a uniquely Minnesota moment while giving the university a personality people could connect with.

TEXAS A&M — Digital Campaign
GRAND CENTRAL STATION TAKEOVER
How do you bring Texas A&M to New York? You take over Grand Central Station. For Texas A&M University’s Bush School of Government & Public Service, we created an out-of-home campaign designed for one of the busiest and most iconic transportation hubs in the country.

The challenge was to introduce the Bush School to a New York audience while staying true to the values at the heart of both the school and Texas A&M: leadership, character, service and purpose.

The creative stripped the message down to powerful declarations:

PUBLIC SERVICE IS A NOBLE CALLING.

LEAD WITH CHARACTER.
SERVE WITH PURPOSE.

Bold typography, iconic Washington imagery and Texas A&M’s unmistakable maroon created a campaign designed to command attention within the visual intensity of Grand Central.

This wasn't about explaining every program or selling every benefit. It was about making a strong statement about what the Bush School stands for—and the kind of leaders it exists to develop.