OPUS COLLEGE OF BUSINESS — DIGITAL CAMPAIGN
Sometimes the idea is hiding right inside the word. For the Opus College of Business, we built a digital campaign around two letters already sitting at the heart of BUSINESS: IN.

By turning IN into the focal point, we created a simple visual and verbal device that could work across programs, audiences and career goals.

WE’RE IN BUSINESS TO TRANSFORM HEALTH CARE.
GET IN BUSINESS TO GAIN A MARKETING EDGE.

The idea gave every program its own message while keeping everything connected through one instantly recognizable campaign system.

Simple. Flexible. And built for digital—where you have only a few seconds to get someone IN.