can you smell the oil burning? are your thighs
quivering? did you just commit the sin of envy
by looking at these? i hope so. this was
my brand campaign for harley-davidson.
it helped harley dominate in brand
awareness, made an emotional connection
with riders, and set them apart from
the competition.

please turn your cell phone off, get a snack and enjoy the show. cocktails always enhance the viewing experience. 

nerdy works. digital/social media advertising makes up about 70% of our workload at st.thomas. these digital ads were posted to put more butts in seats for individual programs. the "50% Off" ad worked so well it forced the university to add more classes.

cambria countertops turn ordinary kitchens into beautiful personal landscapes. their product designs are actually inspired by real places in Wales. elegance and mystique are reflected in every ad. 

there's something primal about grilling.
maybe it goes all the way back to
fred flintstone and his brontosaurus burger. 
these ads were developed to appeal to
char-broil's overwhelmingly male audience, 
using a gritty look and a sharp sense
of humor. grill sales rose 10% during
this campaign.

calling all hogs! no shave, no shower,
no shirt required for this birthday party.
these ads invited every harley owner in
the world to the 95th anniversary of the
harley-davidson motorcylcle company.
we captured images from different
harley events throughout an entire year,
to give the ads and supporting materials
an authentic feel. 

if your product is exponentially better,
your ads better be too. we put yeti coolers
in extreme natural places and wrote some
wild headlines to deliver the message.
the campaign put yeti on the map for
people who never use one.

emotion catches more customers. these
ads relaunched the venerable #33 reel
many people learned to fish with. at the
same time, they appealed to deep parental
instincts to stay engaged with kids and
pass on the sport. 

beautiful ads, beautiful product. the concept here was to use mother nature to reinforce its natural qualities – pure and simple. 

this is one of my favorite campaigns.
the concept was inspired by real customer
letters to nature valley. we used their
favorite places and best outdoor life
experiences to exemplify the natural
goodness of the product. this is
graphically powerful and engaging
storytelling. 

website:
to be able to give your donations to
a worthy cause, i designed a website
that allowed you to have a direct impact
on the effort that meant the most to you.

web cams:
we’re placing web cams in national
parks and other beautiful sites to
bring nature to your screen.
granola eaters can find them on the
nature valley website whenever they
need a fix. footage will also be turned
into :15 and :30 television spots. after all,
everyone could use a little more nature.

a toilet is a toilet is a toilet, right? not in this case. this campaign for american standard unveiled the world's very first line of "smart" toilets. graphically i made them simple, clean, and unique like the toilets themselves. 

this campaign is graphically arresting with its minimalistic style. it was created specifically to appeal and engage with busy interior designers. i got the idea from my mom, watching her flip thru magazines, dog-ear corners and rip out pages. inspiration can come from anywhere.

hemingway would have loved these ads. ocean fishing is bigger, bolder, and that's what fin-nor fishing reels were made for. zebco had purchased the company and wanted to make a big impression with guys who never heard of fish sticks.  

this campaign was a big-time client challenge. they demanded that the hartford elk be in every ad, to pay homage to their heritage. but they also wanted a progressive feel. my solution? show the elk's reflection in modern environments. use headlines that bring the wisdom of the past into the present.

this is one of my favorite storytelling
campaigns, involving print, tv, social,
out of home, and digital. the concept
was inspired by real customers sharing
their travel moments. we used their
favorite places and experiences to
exemplify what fun travel is.

desire is a powerful thing. so are reward
points. i used images from attainable exotic
destinations to create the centerpieces for
this campaign. the places themselves are
evocative and motivating. makes you want
to pack a bag. 

how cold is cold? for me, it's anything below 80 degrees, so i was totally into the relaunch of the new zippo hand warmers. i wanted the ads to look beyond cold...ice box cold...north pole cold. the approach made a warm pocket that is much more appealing.  

i firmly believe that no one can be a great
art director without being a great designer.
the skills go hand in hand. what you see
here is a series of pure design projects,
from package design to posters. 

the web is the world. i've designed too many sites to show them here, from national city bank to nature valley, and wagner to cambria. these are my latest...the university of st. thomas and their school of business. the university site is built on a new strategy, focusing on incoming students and their parents. the opus business site appeals to graduate students wanting to improve their careers.

https://business.stthomas.edu/index.html

these videos were created for two different causes, but for the same reason...because i'm here to do more than great advertising. these organizations make our community stronger.

personally i hate roller coasters, but valleyfair doesn't. this was a billboard campaign announcing their new rides for the summer. conceptually, i played into the things that reflect traveling at a high speed. all of them fast and fun so you better hold on, it’s going to be a hell of a ride.