The University of Delaware’s 2026 HensGiving and GivingTuesday campaigns celebrate the season of generosity, inspiring alumni, friends, and supporters to make a difference. I developed a cohesive, fully integrated, multi-channel creative campaign that brought the spirit of giving to life through compelling direct mail and engaging social media. From concept through execution, the goal was to create a bold, visually connected campaign that captured the energy of the University of Delaware brand, delivered a consistent message across every touchpoint, and inspired the Blue Hen community to give back.