this is one of my favorite campaigns.
the concept was inspired by real customer
letters to nature valley. we used their
favorite places and best outdoor life
experiences to exemplify the natural
goodness of the product. this is
graphically powerful and engaging
storytelling. 

website:
to be able to give your donations to
a worthy cause, i designed a website
that allowed you to have a direct impact
on the effort that meant the most to you.

web cams:
we’re placing web cams in national
parks and other beautiful sites to
bring nature to your screen.
granola eaters can find them on the
nature valley website whenever they
need a fix. footage will also be turned
into :15 and :30 television spots. after all,
everyone could use a little more nature.