OPUS COLLEGE OF BUSINESS — MBA DIGITAL CAMPAIGN Sometimes the degree you’re looking for is hiding right inside what you want. For the University of St. Thomas Opus College of Business, we created a digital campaign designed to make the MBA impossible to miss—literally.

We took the letters MBA and built them directly into words that capture what prospective students want from their degree: CLI[MBA]BILITY. PROFITA[MBA]ILITY. CAPA[MBA]BILITY. A[MBA]ITION.

Each execution connected the MBA to a different benefit—from climbing higher in your career and building new capabilities to creating greater business impact and turning ambition into what’s next.

The campaign was developed across Facebook social advertising for both the Full-Time and Part-Time MBA programs, creating one simple visual idea that could flex across audiences, messages and program offerings.

Because when MBA is part of the word, it becomes part of the possibility.