UNIVERSITY OF ST. THOMAS — STATE FAIR SOCIAL
How do you get a university noticed at a place where everything is fighting for attention? Have some fun with it. The Minnesota State Fair is crowded, loud, colorful and wonderfully over-the-top. Instead of trying to compete with another traditional university message, we made St. Thomas part of the experience.

We took the St. Thomas gnome on his own State Fair adventure—food, rides, games and everything in between—and turned it into social content that felt less like advertising and more like something people would actually want to follow.

And because at the State Fair everything is better on a stick, even the brand got into the act with Tommies corn dogs.

The result was a simple, playful way to put St. Thomas into the middle of a uniquely Minnesota moment while giving the university a personality people could connect with.