UNIVERSITY OF ST. THOMAS — THE PURPLE APPLE
Sometimes the strongest brand ideas start with something everyone already recognizes. Then you make it your own. For the University of St. Thomas School of Education, we took one of the most familiar symbols of education—the apple—and made it unmistakably St. Thomas.

We turned it purple.

That simple idea became a visual icon for the School of Education and the foundation for a flexible campaign that could tell very different stories.

The apple could earn a medal for excellence.
Grow wings and soar to new heights.
Move online for an EdD program.
Or become a flag representing social justice.

One recognizable visual device. Endless possibilities.

What began as a campaign idea grew into something bigger: a recognizable brand asset for the School of Education that has continued to be used for roughly five years.