Built on emotional storytelling and real urgency, the Cardinal Challenge fundraising video series was executed in just 10 days—with no budget, limited assets, and all footage captured in a single half-day shoot. The campaign consisted of 12 videos designed to live across St. Mary’s Athletics’ website and social channels. Using a small set of still images and a handful of video clips, I shaped narrative, motion, and pacing into a cohesive, story-driven series that connected donors to the heart of St. Mary’s Athletics. The result: a campaign that didn’t just meet its goals—it exceeded them.